PubvantaBuilt for publishers
Pubvanta adds a revenue stream that works next to your existing ads. Here is how it is calculated, what you control and what onboarding involves. Before you install, check it against the policies of the ad platforms you already use.
How revenue is calculated
Revenue = billable impressions × agreed eCPM
eCPM is agreed with you before you start. Billable impressions are counted per site and per day, and you can see them in the Publisher portal. Amounts shown there are estimates until they are reconciled.
Who it is for
Sites where readers come back and click through: content media, comics, online tools, link shorteners and UGC platforms.
What you control
Pause a site
Turn Pubvanta off for any of your sites from the portal, and back on when you are ready.
Set how often it appears
Lower how often Background Tab is shown on a site, down to a fraction of the default.
See your figures
Billable impressions and estimated payouts per site, per day.
| Site | Billable impressions | Active |
|---|---|---|
| site-a.●●●● | 12,480 | |
| site-b.●●●● | 3,215 | |
| site-c.●●●● | — |
Onboarding
Share your site
Fill in the contact form with your URL, monthly pageviews and main traffic countries.
Talk terms
We review the site with you and agree the eCPM and payment terms.
Add the tag
Place the Pubvanta script on your pages. Your existing placements stay where they are; confirm the policies of your ad platforms first.
Reconcile
Figures are reconciled each month, then you request and receive payment.
Payment terms
Payment terms are agreed individually. There is no public minimum threshold that decides whether you can join.
Before you install
Pubvanta does not ask you to replace any existing placement. You still need to check that it is compatible with the policies of the ad platforms you already use.
Run a site with steady traffic?
Content media, comics, tools, link shorteners and UGC platforms are all a fit. Leave your site details and we will get back to you by email.