Background Tab

When a reader interacts with your page, the matched offer opens in a new tab behind it. The reader stays on your content and sees the new tab when they are done.

What the reader sees

  1. The reader is on your article.
  2. They click somewhere in the content.
  3. A new tab opens behind the current one.
  4. They keep reading. The new tab is there when they switch to it.
Illustration. No real ad is opened.

You decide how much

Lower how often Background Tab is shown on each site, or pause a site entirely, from the Publisher portal.

Alongside your current ads

Background Tab does not take any space on the page and does not replace your placements. Check the policies of the ad platforms you already use before you install it.

Try it on a sample article

Click a passage in the text and watch the intent, the ad category and the match appear.