PubvantaAI Automatic Matching
The same visitor means different things on different pages. AI Automatic Matching looks at what is on the page and what the reader just did, and matches advertiser demand to that intent.
How it works
Illustration: a sample article, not a real match record.
Read the context
The topic of the page and the passage the reader is on.
Page topic: Travel · Passage: “Next month we are heading to Kyoto…”
Read the interaction
What the reader clicked, and where on the page.
Next month we are heading to Kyoto for the autumn leaves, and we are still comparing hotels near the station.
Infer the intent
Planning a trip, comparing cards, looking for a tool.
- Inferred intent
- Planning a trip and choosing where to stay
Match the demand
Choose the ad category that fits the intent and serve it.
- Ad category
- Travel · Hotels
- Match
- Kyoto hotel deals
Why context matters
An ad that fits what the reader is doing is easier to accept than one that does not. Matching on context lets your traffic meet demand that is relevant to it.
What data it uses
The Privacy Policy sets out what data AI matching processes, what it is used for and how long it is kept.
Try it on a sample article
Click a passage in the text and watch the intent, the ad category and the match appear.